Joanna C Cooper
Joanna C Cooper
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    • Home
    • Bio
    • Portfolio
      • Podcasts
      • Videos
      • Articles
      • Gallery
    • Book Me!
  • Home
  • Bio
  • Portfolio
    • Podcasts
    • Videos
    • Articles
    • Gallery
  • Book Me!

ARTICLES

The Growing Role of AI in Automotive Assembly

Artificial intelligence (AI) is the hottest trend to hit automotive assembly lines since lean manufacturing in the 1990s. Automakers and suppliers around the world are scrambling to adopt AI technology to boost efficiency, improve quality and reduce errors in their factories....

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How companies can hire and train frontline workers this year More than half of manufacturers want to increase their frontline workforce in 2024. But what are these employees looking for in a job?

In a recent PwC survey, 62% of manufacturers said they plan to increase their frontline manufacturing workforce in the next year. Despite that high interest, nearly half of survey respondents rated the quality of their company’s approach to creating a positive frontline employee experience as “average” or “below average.”


That gap leaves many manufacturers looking for new ways to recruit and retain this segment of workers....

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CHIEF | Why This Daimler Exec Predicts ‘In 10 Years, We Won’t Have to Fuel Initiatives to Elevate Women’

The biggest career wins often come with risk. On our series, The Big Bet, Chief speaks with some of the most powerful members in our network about that single moment when they bet on themselves — and won.


Joanna Cooper, General Manager at Daimler Truck North America, is hopeful about the future for women leaders — despite being one of the few women execs in the high-tech manufacturing industry....

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STEM Workforce Diversity Summer 2023

Auto Innovation Revs Up


THE AUTOMOTIVE INDUSTRY REVS UP WITH INNOVATION DRIVEN BY DIVERSE STEM PROS ADVANCING MYRIAD TECHNICAL ADVANCEMENTS.

Whether we’re cruising in our cars, watching large trucks rumble past our windows, taking the train from point A to point B, or even waiting for our favorite meal to be delivered to our front door, it’s hard to imagine our daily lives without a set of wheels.....

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Auto Executive: “AI Will Be Used For More Than Just The Products”

Artificial Intelligence is already being used in many places throughout automotive businesses, and that trend will continue to grow...

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Women Reshaping Manufacturing: Joanna Cooper Of Daimler Truck North America On The Five Things You Need To Create A Highly Successful Career In Manufacturing

Resilience. Resilience is defined as the ability to adapt and recover from adversity or difficult situations. I would elaborate on that and say it is the primary muscle that needs strengthening to create a highly successful career in manufacturing. Manufacturing is a low self-esteem industry. It tells you daily what is going wrong, and you’re only as good as your last shift...

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5 Ways HR and the C-Suite Can Optimize Performance Metrics

It all starts with building a holistic employee performance evaluation where statistics are a key component, but they aren't driving the entire process....

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Pursue A Purpose-driven Life: Interview With Daimler Executive Joanna Cooper

I recently went one on one with Joanna Cooper. Joanna is Daimler Truck North America's General Manager, Mount Holly and a member of the Women in Manufacturing board...

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Reuters Events: Automotive Retail 2023

Industry Leading Speakers Featuring  General Manager of Daimler Truck Joanna C. Cooper  

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