How well does your company bridge competence and confidence? How does that bridge transform executive leadership? Leadership that creates a positive work culture that drives results?  Dr. Joey’s guest on this episode of the Work Positive Podcast has the blueprint and skills to build this bridge. Joanna Cooper does it daily as she leads an amazing team of nearly 2,000 persons to produce Freightliner M2 and SD Plus medium-duty trucks as the General Manager of the Daimler Truck North America plant in Mt. Holly, NC.  

Discover how you can develop your workforce through a relevant digital transformation that transitions product and service portfolios to more sustainable solutions as Joanna and Dr. Joey talk about how: 

🌞 executive leaders bridge competence and confidence which grows a positive work culture and drives results.  

🌞 leadership and personality Assessments align individual strengths with organizational roles to enhance effectiveness.  

🌞 innovative strategies and a strong focus on inclusion and diversity attract and retain STEM talent.

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I met Jay at the 36th Annual Shingo Conference and we had the opportunity to nerd out over purpose, progress and human behavior.   

Here's a summary of the show:  I first met Joanna when she was a keynote speaker with me at the Shingo Institute’s 36th annual conference and she is a pretty amazing person. 

She has been featured in Forbes, Chief, and Authority magazines, and is a sought-after keynote speaker in many companies and organizations.   

In our discussion today, Joanna and I reflect back on her career where she learned that saying “Yes” to every opportunity that came to her gave her the ability to grow into the role she is in now.  We discuss the difficulties she has faced in her career as a woman in a mostly male dominated industry, and how tough feedback can often be one of the most compassionate things a leader can give their employees. 

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On this episode, I joined Dana William's in an awesome conversation.  

Episode summary: Joanna shares her unexpected path from aspiring real estate mogul to influential leader in the manufacturing industry. Despite a finance background, her career took a pivotal turn when she ventured into purchasing at Detroit Diesel, leading to a series of roles that fueled her growth and passion for manufacturing.

Opening up about personal and professional transitions, including an expatriate assignment in Germany, Joanna emphasizes the significance of saying yes to opportunities, the importance of networking, and commitment to personal growth and self-care.

Reflecting on leadership, she discusses setting clear expectations, empowering teams, and the value of understanding one's strengths and weaknesses. Joanna stresses the importance of continuous learning and self-reflection for leaders at all levels.

To find out more about Dana's work, please visit  https://dominateyourday.libsyn.com/

Get your copy of  to channel your unique strengths and dominate your every day!

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Let’s lift the veil behind how big companies choose contractors to work with! Joanna Cooper, General Manager at Daimler Truck's Mount Holly facility join Dominic Rubino. on the Profit Tool Belt Podcast. Find out the top three concerns dominating purchasing discussions at Joanna's facility and discover how to actually make connections that turn into large commercial sales.a Strategy, Not Just a Plan with Joanna Cooper

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Delighted to have a great conversation with Ms. Joanna Cooper, General Manager, Daimler Truck North America LLC living in North Carolina, USA. Daimler Truck North America LLC headquartered in Portland, Oregon, is a leading provider of comprehensive products and technologies for the commercial transportation industry. In this episode we explore her career journey in the transportation industry and some of the key factors which brought her rise to becoming a top executive. We explore what it takes to motivate human capital and the recipe for a super team DNA. We get a little personal as well to see what keeps her focused and grounded everyday as well as her favourite music jam. 

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Key Takeaways:

• Daimler Trucks produces Freightliner medium-duty trucks, including box trucks and 18-wheelers.
• The company collaborates with customers like Penske Truck Leasing and Ryder to provide trucks for various purposes.
• Daimler Trucks has been focusing on automation, safety features, and autonomous truck development.
• They are actively working on electrification, with the production of electric Big Rig trucks and medium-duty variants.
• The transition to electrification requires customer and dealer acceptance and involves long development cycles.
• Joanna Cooper believes in living a purpose-driven life and finds passion in taking risks, being uncomfortable, and building people who build trucks.

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